Each month, hundreds of millions of users visit TripAdvisor to plan travel getaways. This is a massive, receptive audience that all travel-focused businesses should be eager to reach and engage. The best way to dominate your travel business’ niche on TripAdvisor is to appear in search results on the site—and the key to ranking at or towards the top of results is to have a lot of great customer reviews.

Today, more than 148.3 million people use the internet to make reservations for their vacation activities, which is more than 57% of all travel reservations every year. Does your travel company show up when prospective guests turn to Google to research and book their trip? Setting up an inbound marketing campaign will make sure you catch the right buyers at the right time with the right message, the key to overall marketing success. Here’s our checklist to help you get started.

One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses, phone number or whatever else you need to grow your business. (In fact, here's a case study on how we use Facebook Messenger to grow the email list and drive organic traffic for a publisher.)

As of 2016, more people actively use messaging bots than social networks. This represents a massive opportunity for marketers to reach people where they are. So it’s no big surprise that Facebook recently opened up its API to allow brands to create an owned presence on Messenger. While most brands initially used it as a customer service channel, businesses are increasingly expanding what they do on Messenger: broadcasting content, driving conversions, and engaging 1:1 with potential customers. To leverage Messenger in such ways, brands generally rely on Messenger bots. And with the emergence of tools like ManyChat, creating a Messenger bot has become a democratized process that doesn’t require knowledge of programming or artificial intelligence. Any brand can use ManyChat to create simple bots that capture email addresses, drive traffic to their websites, and create entirely new value propositions that take advantage of Messenger’s 1:1 nature. Today, we want to take the conversation one step further and talk about growth. Because if you create a bot but not an audience, you’re only going to be talking to yourself—and you’ll be missing a massive opportunity.

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