16 Feb The Power of Effective Storytelling in Social Media Campaigns
Uncover the secrets of captivating your audience with the compelling art of storytelling in your social media campaigns....
15 Feb The Power of Analytics and Reporting in Nonprofit Marketing
Discover how analytics and reporting can revolutionize nonprofit marketing, helping organizations make data-driven decisions and measure the impact of their efforts....
14 Feb The Advantages of Mobile Advertising for Charities
Discover how mobile advertising can benefit charities in reaching a wider audience, driving donations, and creating impactful campaigns....
13 Feb The Power of Strategic Partnerships in Digital Marketing for Nonprofits
Discover how strategic partnerships can elevate your nonprofit's digital marketing efforts....
13 Feb The Best Fundraising Software for Nonprofits: A Comprehensive Guide
Looking for the perfect fundraising software for your nonprofit organization? Look no further! Our comprehensive guide highlights the best fundraising software options, helping you make an informed decision to maximize your fundraising efforts.. ...
05 Dec Introducing BlueWing 2.0
Posted at 00:00h
in agency marketing, B2B Marketing, Nonprofit Marketing, publisher marketing, Travel Marketing
It's been almost five months exactly since we launched BlueWing with an email to family and friends. A ton has happened since then. Here's an update on where we stand right now.
21 Nov What Is Account-Based Marketing?
Posted at 00:00h
in Account-Basked Marketing, agency marketing, Nonprofit Marketing, publisher marketing, Travel Marketing
Despite account-based marketing’s recent resurgence, the foundational ideas of the approach have been around for years. According to ITSMA’s Bev Burgess, who coined the name “Account-Based Marketing” in 2003, Don Peppers and Martha Rogers first introduced the tenets of ABM in their prescient book The One to One Future. 23 years later, digital technology has given companies the tools to execute Pepper’s and Roger’s ideas at an unprecedented scale.
16 Nov What Google’s Announcement of Mobile-First Indexing Means for SEO
Posted at 00:00h
in agency marketing, Nonprofit Marketing, publisher marketing, Search Marketing, Travel Marketing
It’s just Google’s world and we’re all living in it. And now that’s a mobile-first world, Google’s rewriting the rules of the internet. Again. Google recently announced that it will prioritize mobile-first indexes over desktop indexes. If you are wondering what that means, then here’s a translation in plain English: Google will use the mobile version of a site’s content to rank pages from that site, even when you are searching from a desktop.